Lessons from an “Oops” at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information
نویسندگان
چکیده
Vol. XLVIII (February 2011), 1 –12 *Uri Simonsohn is Assistant Professor of Operations and Information Management, the Wharton School, University of Pennsylvania (e-mail: [email protected]). The author thanks On Amir, Gerard Cachon, Uri Gneezy, George Loewenstein, Devin Pope, Justin Sydnor, and the anonymous JMR reviewers for valuable comments and suggestions. All remaining errors are the author’s responsibility. Duncan Simester served as associate editor for this article. URI SIMONSOHN*
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Lessons From an Oops at Consumer Reports: Consumers Follow Experts; Ignore Invalid Information
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